What Is Unit Bias?
Unit bias, sometimes referred to as “unit preference” or “unit-of-account bias,” is a cognitive bias that most cryptocurrency founders exploit to attract investors. It refers to the tendency of ind...
Source: Bitcoin Magazine
Unit bias, sometimes referred to as “unit preference” or “unit-of-account bias,” is a cognitive bias that most cryptocurrency founders exploit to attract investors. It refers to the tendency of individuals to focus on the price per unit of a cryptocurrency rather than its actual value. This bias can mislead investors into thinking that cheaper tokens […]