Unmoderated Testing vs Live Interviews: When to Use Each
Most UX research teams get this wrong. They default to live interviews because they feel more rigorous, then wonder why their velocity has ground to a halt. Or they swing too far the other directio...
Source: User-Interviews
Most UX research teams get this wrong. They default to live interviews because they feel more rigorous, then wonder why their velocity has ground to a halt. Or they swing too far the other direction, flooding dashboards with unmoderated data that tells them nothing about the why behind user behavior. I’ve watched both scenarios play […]