How to test your pricing in one afternoon (instead of guessing for 6 months)
You can A/B test a headline in a day. You can test ad copy in a week. You can test a landing page over a weekend. But pricing? Pricing takes months. You change the number, wait, stare at your dashb...

Source: DEV Community
You can A/B test a headline in a day. You can test ad copy in a week. You can test a landing page over a weekend. But pricing? Pricing takes months. You change the number, wait, stare at your dashboard, and still can't tell if the price was the thing that moved the needle. Maybe conversions went up because you changed the price. Maybe it was the blog post you published the same week. Maybe it was seasonal. You'll never know. This is why the average SaaS company spends 8 hours on pricing over the entire life of the business (Price Intelligently). Not 8 hours a quarter. 8 hours total. Most founders pick a number based on what a competitor charges, subtract 20% because "we're newer," and ship it. That's not pricing. That's a coin flip with extra steps. And it's expensive. A 1% improvement in pricing drives 12.7% more profit. Compare that to a 1% improvement in customer acquisition (3.3% more profit) or a 1% improvement in retention (6.7% more profit). Pricing is the single highest-leverag