Email Open Rate Explained: What's Considered Good? | Benchmark Guide
I’ve been analyzing email marketing metrics for over a decade, and I still see marketers obsess over open rates in ways that miss the point entirely. Yes, open rates matter—but not for the re...
Source: Advantage Biz Marketing
I’ve been analyzing email marketing metrics for over a decade, and I still see marketers obsess over open rates in ways that miss the point entirely. Yes, open rates matter—but not for the reasons most people think. Before I explain what a good open rate actually looks like in 2025, let me be direct about […]